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Toshiba TruBrite™ — What is it?

The Toshiba TruBrite™ screen redefines notebook screens. We're sure once you turn it on and take a look for yourself you won't believe your eyes. This is the cutting edge of notebook LCD screens.

ScreenTek offers anti-reflective TruBrite™ style laptop screens called PixelBright. Our PixelBright products and services can accommodate the following needs:

  • If you have damaged your Toshiba TruBrite™ LCD screen and would like to replace it with a PixelBright™ high-gloss screen, using the same kind of anti-reflective finish,
  • If you have damaged your standard Toshiba notebook screen and would like to replace it with an upgraded PixelBright™ screen, equivalent to a similar TruBrite™ screen, or
  • If you have a perfectly working standard notebook screen and would like to have your screen upgraded with a PixelBright™ (similar to TruBrite™) anti-reflective polarizer. Notebook screen upgrades require you to send us your laptop so that we can upgrade your LCD screen in a Class 100 (US Fed Std 209E) / ISO Class 5 clean room environment.

Contact us for more information.

What is Toshiba TruBrite™?

Background of Toshiba TruBrite™

TruBrite™ is Toshiba’s trademarked marketing name which represents the latest in anti-reflective LCD screen technology (anti-reflective technology).

Anti-reflective LCD technology was first introduced in early 2003 to the Japanese notebook market. This technology became an instant hit due to image clarity and brilliant colors of this high-gloss screen. This new technology is higher in contrast, produces clearer and more colorful images and has wider viewing angles than standard notebook screens.

Anti-reflective LCD technology is not a proprietary technology of Toshiba. In fact, most screens installed in Toshiba Qosmio, Satellite, Tecra and Portege notebooks are not manufactured by Toshiba. Toshiba, like other laptop brands, procures notebook screens from LCD screen manufacturers. It is these LCD screen manufacturers that produce this anti-reflective LCD technology. Toshiba merely purchases and installs both anti-reflective and typical LCD screens in their Toshiba notebook models. Those Toshiba notebook models using anti-reflective technology are marketed under the Toshiba TruBrite™ brand.

In addition, the anti-reflective technology marketed as Toshiba TruBrite™ is identical to the anti-reflective technology being marketed as Sony XBRITE™, HP Compaq BrightView as well as names marketed by other notebook brands.

The Technical Stuff
(Click here for a more detailed explanation including diagrams)

All notebook screens have a polarizer which is a thin layer of film laminated to the outermost layer of glass of the notebook screen used to filter light waves produced by the screen to generate an image. The difference between a typical notebook screen and an anti-reflective notebook screen is the type of polarizer.

The polarizer of a typical notebook screen has a rough matte surface which is not visible to the naked eye. This matte surface causes external light to diffuse or reflect off at different angles which reduces the intensity of light reflected directly back to the viewer’s eye. The side effect of the matte surface is distorted images, lower contrast ratio, narrower viewing angles and increased eye fatigue to name a few.

The polarizer of an anti-reflective Toshiba TruBrite™ screen and its equivalents have a smooth chemically-treated surface. The chemically-treated surface of the polarizer reduces ambient light reflection by absorbing most of the external light instead of diffusing it at different angles. Since the external light is mostly absorbed instead of reflected at different angles, it does not need a rough matte surface and therefore a smooth surface can provide crisp, brilliant-colored images with the most direct internally derived light from the LCD.

In general, the observer sees light from two light sources: 1) light generated by the LCD specifically and 2) external ambient light which is reflected off the surface of the LCD. The objective of an anti-reflective polarizer is to amplify the light generated by the LCD while minimizing the reflection of external ambient light.

Benefits of Toshiba TruBrite™

  • Clearer images
  • Wider viewing angles
  • Sharp contrast
  • Brilliant colors
  • Reduced eye fatigue
  • Enhanced brightness without necessarily consuming more power


Which PixelBright™ screens are like this?

Laptop screens can be high-gloss by default - see this list of our PixelBright™ anti-reflective screens, similar to TruBrite high-gloss screens (listed by laptop and by screen part number) along with TrueLife high-gloss screens. Also, we can add the finish to any screen.



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