Laptop Repair Newsletter

ScreenTek, the largest laptop screen supplier, is happy to announce a great offer to our customers. We appreciate all your business and would like to extend to you an offer for free PixelClean. These offers expire October 31, 2006

Screen Purchase Offer
If you haven't purchased a screen from us in the past 60 days and you place an order for a screen before October 31, 2006, we'll send you a PixelClean Deluxe Kit free of charge.

PixelClean Purchase Offer
Also, if you place an order of $25.00 or more on PixelClean.com, you'll receive 12 PixelClean wipes as well! Remember, PixelClean offers great prices to resellers. Click here to read about how to become a reseller and how to start receiving great dealer prices.

All you have to do is use the promo code DD002. If you place your order with our sales representatives, just tell them you'd like to use the above promo code. Or on the PixelClean.com website, use the promo code at check out; it's that easy.

ScreenTek, the largest laptop screen supplier, is happy to announce that we have recently dropped our already low prices on all 13.3-inch wide screen laptop LCD panels. These screens are common in Sony Vaio and Averatec laptops.

Visit us to check out our lower prices!

"I do really appreciate the attention your company pays to their customers like me. The service level is admirable. Yes, I did receive the screen and I would not be hesitant to recommned your company to any of my friends or business associates.

Thanks "

Neal C.

Lenovo Recalls 526,000 Notebook Batteries
Perhaps unsurprisingly, Lenovo has recalled just 526,000 ThinkPad notebook battery packs because of a risk of fire. The battery packs were made by Sony. - PCMag.com

ThinkPad Battery Explodes at LAX Airport -- Laptop Ban on Planes Inevitable?
In a rather dramatic event Friday afternoon (9/15) at LAX airport (Los Angeles) a man's IBM ThinkPad battery exploded in the airport terminal. Luckily, the man was able to get the flaming laptop off of the plane by running up the jetway the wrong way as passengers were trying to board instead of the laptop actually bursting into flames on board the plane. - NotebookReview.com

HP Acquires Gaming PC Maker Voodoo
Hewlett-Packard has agreed to buy high-end gaming PC maker VoodooPC. The move follows rival Dell's acquisition of gaming computer vendor Alienware in March. - TechNewsWorld.com

Dell starts free recycling in U.S.
Dell Inc. said Thursday it will launch a free computer recycling program in the U.S. on Friday. - BusinessWeek.com

Dell to Establish Central European Presence With $250M Poland Plant
Dell will spend more than $250 million to build a computer plant in Poland. Plans call for the new plant to be opened by the fall of 2007, and reports say Dell spent nearly a full year gathering facts on the local workforce, educational systems and other factors before committing to the deal. - TechNewsWorld.com

Toshiba announces recall for 340,000 Sony batteries for laptops
Toshiba is recalling 340,000 laptop batteries worldwide made by Sony, the latest in a series of problems for the company.. - USAToday.com

Dell Expands Bettery Recall
Dell widens its recall of Sony battery laptops while Toshiba, Fujitsu consider action. - PCWorld

Click Fraud 101: Part 2 - Who Gets Hurt

Last month we concluded a two-part series on what to look for when trying to defend your site against click fraud. Remember, click fraud is the illegitimate clicking on an advertiser’s pay-per-click (PPC) ad campaign. Click fraud is perpetrated by either of two types of entities: 1) a competitor hoping to increase his competitor’s ad spending or 2) a website that displays a search engines PPC ads that share revenue with the search engines.

Let’s take a look back at the strategies we discussed last month. We suggested that website owners be weary of any clicks that their website may receive at odd hours. Since some fraudulent clicks come from different countries, it’s a good idea to keep an eye out for clicks at late hours of the night. It’s also a good idea to track what countries the clicks are coming from. Be aware of a high volume of clicks from domains like Romania (.ro) or Singapore (.sg), as these could be fraudulent clicks. The last item we touched on was accepting cookies. Bots, which are automated entities that click on your PPC campaign, typically won’t accept cookies. If a majority of your clicks are from an entity that doesn’t accept cookies, it’s a good idea to look further into the matter. Here is a link to last month’s issue if you would like to read more about the listed strategies.

The Search Engine Marketer

Those who use search engines, like Google and Yahoo!, as marketing tools often see their cost rise and their return on investment fall when they are victims of click fraud. Google and Yahoo! both claim to have filters in place that detect click fraud and ultimately don’t charge search engine marketers for those fraudulent clicks. However, even with the most advanced anti-click fraud technology, click fraud continues to hurt those who place ads on search engines.

The Customer

The customer using search engines to find a product or service can also be hurt by click fraud. It’s difficult for businesses to obtain a good position in organic search listings, which don’t cost money. Because of this, many businesses rely on the sponsored links, or PPC campaigns, to ensure they are highly ranked in search results.

When businesses fall victim to click fraud, and their ad budget is depleted, some business are forced to quit PPC campaigns all together. This could cause a missed opportunity for the customer looking for the product or service the business can supply. When this occurs, the customer may find it harder to locate what they are looking for on the Internet.

Just like in any other business, if the price of advertising rises, often the price of the product or service must rise as well. This results in inflated ad costs and prices of the product or service.

The Search Engines

The majority of search engine’s income is generated from PPC campaigns. Companies like Google rely greatly on this income and click fraud could be a threat to their future revenues. The Internet is a terrific place to find information, and search engines are a huge reason why it’s so easy. Search engines spend a lot of money building and maintaining search technology to ensure the Internet remains a fast and easy source for information. To do this, the search engines need the PPC to succeed and pay them well.

Although sometimes the search engines ultimately still make money off fraudulent clicks, in the long run it will hurt them. Those who purchase ads to appear in sponsored search areas will quickly remove their ads if click fraud is driving up their cost. This could result in many search engine marketers looking else where to spend their advertising dollars and the search engines will suffer because of it.

Conclusion

It would seem that only the advertisers are hurt by click fraud, but that isn’t the case. The customer that is surfing the Web for an item and the search engines themselves will also suffer from click fraud. It will take all those hurt by click fraud to help defeat it.

In the mean time, however, remember to proactively monitor your campaigns and your ad spending based on the methods we have discussed in this and previous newsletters.

Future Click Fraud Topics: How to protect yourself from click fraud.

ScreenTek's mission is to be the most competitively-priced, customer service-oriented and extensively-stocked LCD screen supplier for laptop and industrial uses. We have the most extensive LCD screen inventory from multiple screen manufacturers to meet your short- and long-term needs. We focus on strong customer relationships, expedited shipping and featuring a multi-lingual staff.

Our knowledgeable and professional sales staff will help you determine the screen you need. Our helpful customer service staff will ensure that our commitment to service meets or exceeds your expectations in providing quality products at our best price.

We love hearing from you. Please contact us at 713-839-9640 or info@screentekltd.com to inquire about our company and/or our products.To unsubscribe, please respond to this e mail with ‘remove’ as the subject.

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