Laptop Repair Newsletter

ScreenTek, the largest laptop screen supplier, is happy to announce a great offer to our customers. We appreciate all your business and would like to extend to you an offer for free PixelClean.

Screen Purchase Offer
If you haven’t purchased a laptop screen in the last 60 days and place an order by November 30th, you’ll receive your choice of 2 free deluxe kits or 24 travel wipes. Just tell your sales representative you’d like to use promo code DD003.

PixelClean Purchase Offer
Sign-up as a reseller on PixelClean.com and order 75.00 or more in the next 30 days and receive 24 travel wipes, which are great samples for your customers. Simply use the promo code DD003 at check out on PixelClean.com or tell your sales representative. Click here to learn how to sign up as a reseller!

ScreenTek Featured In PCMag

ScreenTek, the largest laptop screen supplier, is featured in the November 7th double issue of PC Magazine’s Expert Help section. The article is one of the four featured articles of the issue. The article is titled Upgrade Your Laptop. The article discusses the ease of screen replacement and highlights ScreenTek’s ability to upgrade laptop screens to high-gloss.

Read the article online

http://www.pcmag.com/article2/0,1895,2031668,00.asp

"I received the LCD panel without any problems. Everything was perfect. It arrived very fast, so I’m really happy with that. [The installation of] the new LCD screen was fast and easy. Off course I’ll start to recommend the company and specially you as a great [account] executive.

Thank for the attention and the patience. "

Marco

Apple puts out fix for MacBook shutdowns
Apple Computer has issued an update designed to address the lingering problem of unexpected shutdowns of its MacBook notebooks. - ZDNet.com

Sony Battery Recall Costs $429 Million
When forecasting its profit margin for the year, Sony expected to take a hit from the upcoming PlayStation 3 launch; companies regularly lose money when making new hardware, so some financial hemorrhaging was to be expected. - PCMag.com

IBM Develops Breakthrough Chip-Cooling Method
IBM has developed new chip-cooling technology that employs biological processes similar to those found in tree leaves, roots or the human circulatory system. - TechNewsWorld.com

Sony Battery Overheats During Fujitsu Rep's Recall Visit
A Sony-made battery used in a Fujitsu laptop computer overheated and emitted sparks as a worker was visiting a customer's home to retrieve the laptop as part of the company's recall of Sony batteries. - TechWorldNews.com

Laptop Vendors Seek Better Battery Standard
After massive recalls, group seeks to have standard solidified by late spring. - PCWorld.com

Click Fraud 101: How To Protect Yourself From Click Fraud

Last issue we discussed click fraud and who gets hurt by it. Remember, click fraud is the illegitimate clicking on an advertiser’s pay-per-click (PPC) ad campaign. Click fraud is perpetrated by either of two types of entities: 1) a competitor hoping to increase his competitor’s ad spending or 2) a website that displays a search engines PPC ads that share revenue with the search engines.

Let’s quickly review last month’s issue. We discussed three entities that are hurt the most by click fraud; the search engine marketer, the customer and the search engines. The search engine marketers are those companies who advertise using PPCs on the earch engines, like Google and Yahoo!, as marketing tools. Often times, these marketers see their cost rise and their return on investment fall dramatically, due to click fraud.

The customers can be hurt by click fraud as well. Business owners often turn to pay-per-click campaigns (PPC) to get their product or service on top of search results. When the business owner is affected by click fraud, often times they can no longer afford the PPC. This may cause fewer relevant search results to appear for the potential customer.

Search engines are also directly affected by click fraud. The majority of a search engine’s income is generated by PPC. When click fraud affects their customers, the customers are forced to quit their PPCs and the search engine loses revenue.

Do Your Research

Like any other business decision you might make, you have to research the PPC program before you sign up. It’s important to know where your sponsored listing, or ads, might show. If you find that the ads will show on sites that you feel are irrelevant to your product, you may want to look else where. However, most programs allow you to include your ads from certain affiliates, which is a great option. Getting your ads on sites that you feel are best for your product or service is important. It can help protect you from click fraud, as well as help increase sales and your return on investment.

Use Click Fraud Detection Technology Options

There are many things you can do to help protect yourself from click fraud and if you’re not using all of them, you may get hurt. You can purchase services that track your traffic and include things like IP addresses, clicks, search terms used, search engines and page visits. This type of service is key to identifying and stopping potential click fraud.

Other services you can purchase track clicks and predict potential click fraud. These types of services are usually upgrades to the standard click traffic web tool. These tools will help you avoid looking through your website’s logs.

It is also widely suggested that you set up an email alert with this type of service to notify you when potential click behavior is happening based on the parameters you set. By monitoring this, you can help stop click fraud by reporting it.

It’s a good idea to do your research into such services and implement one into your click fraud monitoring.

Know Your Average Site Visitor

Understanding your site visitors is important. Legitimate customers tend to show a trend in their behavior. Whether it’s how deep into your site they go or how long they stay on your site, a trend usually develops. There are many venders that offer services that allow you to easily track this sort of behavior, one of which is HitsLink. By monitoring such behavior, you can establish a certain type of behavior that your customers follow. If you ever see any activity that doesn’t follow this typical behavior, there is a higher probability that it’s click fraud.

Like we have discussed in previous newsletters, some things to look for are: lower than normal conversion rates, repeat visitors that don’t stay on your site long, visitors at odd hours of the night and visitors that come from other countries.

Conclusion

The only way to protect yourself from any wrongdoing is to be aware and use every defensive measures that are reasonably available to you. Click fraud is no different. By monitoring the activity on your site you help lower or eliminate the possibility of you becoming a victim of click fraud.

This concludes our discussion on click fraud. Check next month's newsletter for an all new subject.

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